By Using Communication Skillfully”
This training focuses on techniques to further build relationships with new and existing customers through skilled messaging and communication skills. We immediately evaluate the communication and voice habits of your sales team. Often communication habits such as mumbling, monotone, nasality or over enthusiasm can cause a potential customer to be guarded, feel mistrust, and not be fully engaged with the our sales representative. Speech patterns, voice and communication behaviors are a skill that when applied correctly has an effect on the way people relate and interact with one another.
Learning how to apply these skills strategically will position sales representatives to connect with customers more effectively and bridge finalizing the deal more smoothly. Elizabeth Peterson has been a speech therapist and speech coach for over 22 years and has operated her practice in Denver for over 10. She believes using communication skillfully is the pathways for improving sales.
We begin by teaching professionals how to speak using business intonation that will immediately sound more professional, improve articulation for sharper, clearer speech while producing a more controlled speaking rate. This is the speaking style of broadcasters, political figures and many trained CEOs. Participants will also learn how to place their voices in their optimal pitch range to speak with richer vocal tones that radiates strength, confidence and has better projection. Controlled intonation and speaking from the lower throat are the two main communication skills associated with leadership and credibility.
We teach sales representatives that every call should have a specific intention as the foundation for improving sales. Often the intention can be unclear due to the sales representative not having the right messaging or not knowing how to drive the point effectively. We learn your business and then teach approaches to find the right phrasing to get to the intent of the call and closer to a sale.
We will work with your team on how to proposition the company’s value with products and services. We will teach your team to think more strategically to brainstorm customer that could impact sales and have solutions prepared in advance. A cold call can become warm by learning how to strategically schedule future follow up calls or submit a bid from last items purchased from another competitor. Your sales team will learn to be more competitive and feel excited to get out there and close more sales.
Many interactive practice sessions will be included so all participants will have specific organized plans, phrasing and the confidence to negotiate sales in a variety of situations. We will listen to previously recorded phone calls and identify strengths and areas of new opportunity. We will role play other sales scenarios and apply the new skills learned. We teach how to make the interaction more about the customer and show that the sales representative is the go-to problem solver of the company. We can also record the practice to maximize the training experience.
By the end of the sales improvement training, your staff will have complete understanding of personal strengths and areas of growth for future sales. They will have greater confidence in negotiating sales and have vast resources, strategies and planned language to use in situations that occur during sales meetings and calls.