Improving Sales Training

Located in the Denver Metro Area (near DTC) and Online
“Improve Sales with New and Existing Customers
By Using Communication Skillfully”

Becoming More Effective at Sales

This training focuses on techniques to further build relationships with new and existing customers through skilled messaging and communication skills. Our training will position your team to improve sales and move more products. Speech patterns, voice and communication behaviors are a skill that when applied correctly has an effect on the way people relate and interact with one another. Learning how to apply these skills strategically will position sales representatives to connect with customers more effectively and bridge finalizing the deal more smoothly. Elizabeth Peterson has been a speech therapist and speech coach for over 20 years and has operated her practice in Denver for over 10. She believes using communication skillfully is the pathways for improving sales.

See Improved Sales
and Customer Satisfaction!

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for a look inside our Communication Classes

How Our Improving Sales Training Works

Getting to the Intention Quickly

We teach sales representatives that every call should have a specific intention as the foundation for improving sales. Often the intention can be unclear due to the sales representative not having the right messaging or not knowing how to drive the point effectively. We learn your business and then teach approaches to find the right phrasing to get to the intent of the call and closer to a sale.

Improving Sales Denver
Improving Sales Skills

Improving Sales Requires Mental Flexibility

We will work with your team on how to proposition the company’s value with products and services. We will teach your team to think more strategically to brainstorm customer concerns that may not exist with another competitor. A cold call can become warm by learning how to naturally schedule future follow up calls or submit a bid from last items purchased from another competitor. Your sales team will learn to be more competitive and feel excited to get out there and close more sales.

Interactive Practice to Drill the Skill

Many interactive practice sessions will be included so all participants will have specific organized plans, phrasing and the confidence to negotiate sales in a variety of situations. We will listen to previously recorded phone calls and identify strengths and areas of new opportunity. We will role play other sales scenarios and apply the new skills learned. We teach how to make the interaction more about the customer and show that the sales representative is the go-to problem solver of the company. We can also record the practice to maximize the training experience.
By the end of the sales improvement training, your staff will have complete understanding of personal strengths and areas of growth for future sales. They will have greater confidence in negotiating sales and have vast resources, strategies and planned language to use in situations that occur during sales meetings and calls.

By the end of the improving sales training, your sales representative will be able to improve sales by:

  • Controlling the message for a desired outcome.
  • Communicate with a speech pattern that is engaging and naturally increases a customer’s interest.
  • Learning how to speak using professional business intonation and melody for clear and sharp sounding speech and speaking with a controlled rate.
  • Finding ways to make a solid connection during a call.
  • Speak in a voice that is rich and pure in tone that radiates confidence.
  • Understand how other nonverbal messages are communicated past the words.
  • Understand body language and the signals that are sent.
  • Use a variety of strategies to redirect a call that seems to be struggling.
Leadership Skills Denver
Hear From Our Clients

Improving Sales Training Learning Objectives:

    • Have an arsenal of prepared language to use for introductions and follow up calls.
    • Have an arsenal of strategies for making connections, building confidence and managing push back.
    • Identify the intention of each call and get to the point of customers quickly.
    • Redirect a message when it feels out of control.
    • Present as a leader when posing questions and delivering information.
    • Learn a strategy for managing a fast rate of speech or mumbling and communicate with sharper and clearer articulation.
    • Communicate from the optimal pitch to communicate with rich and strong vocal tones.
Improving Sales Training


We offer half, full and our most popular training, split day. For detailed information please visit our Business Communication Training on types of training and group size.


Speech and Voice - Elizabeth Peterson

Elizabeth Peterson, Denver’s leading speech therapist and executive speech coach for over 20 years and is the author of Accent Reduction 101 and Speak Like a Broadcaster & Lead Like a CEO. Learn More

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Our Denver Corporate Clients
Our Corporate Clients

Elizabeth Peterson M.A., CCC-SLP Speech Therapist

Speech Therapist & Executive Speech Coach for over 20 years
Licensed speech therapist in the State of Colorado
Certified with the American Speech Language Hearing Association
CSHA and American Speech-Language Hearing Association

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