23 Oct Using this Four-Letter Word will Squash your Leadership Image and Make Your Public Speaking Less Effective
By Elizabeth Peterson, M.A.,CCC-SLP
Excerpt from, How to Speak like a Broadcaster and Lead like a CEO
What could this 4 letter word be?
- Can you guess?
- It is used both verbally and in writing
- It’s frequently heard during public speaking and presentations
The word is “just”. Yes that is correct. It’s a strange filler word people use to perhaps sound nicer, not bossy or intrusive. Let’s compare:
- I just need to talk to you.
- I need to talk to you
Can you see how the word, “just” minimizes your positioning?
- I’m just following up to confirm…
- I’m following up to confirm….
When the word is removed, the statement is stronger, direct and sounds confident. Determine if this is word that you insert in your messages. If so, remove it and see how that feels. Check your verbal and written language and remove this term that minimizes your leadership image. There is a place for this term when you want to sound alarming. “Just 3 More Days”, that is often used in sales. For professional communication or public speaking, just remove the word “just” and you will be perceived as confident and strong.
Homework: Determine if and how much you use this term.
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